Write Once, Use Everywhere

Write Once, Use Everywhere

Ministers, how many of you write an article or letter for your newsletter each week? If you are only sharing it in the printed newsletter, you are missing opportunities to reach persons.

In today’s culture, there is no one way that everyone gets information. Some still prefer the printed newsletter, while others would rather have an email or catch an update in their Facebook or Twitter stream. You’ve taken the effort to write a thoughtful article: why not share it as widely as possible?

The easiest way to share your writing more widely is to make sure your writings are posted on your church website, or a blog you maintain (and you really should have a blog as part of your church website). When you write a new article, also post it to your website/blog. Now, take another 30 seconds and grab the web address for the page containing your new article, and paste it as a link into your Facebook page (or your ministry’s “fan” page, or both), and then post the article title and link to your Twitter feed. When people click on either link, they will be taken to the page on your church website/blog where they can read the article. If your article is particularly interesting to your readers, they may “like” (in Facebook) or re-tweet (in Twitter) your post, thereby opening up your ideas to a whole new audience.

The goal isn’t just to encourage people to read your writing (as nice as that is), but also to bring the church to their minds. While they are visiting your site to read your article, they may also notice another ministry opportunity, or an event to attend.

With just a few extra minutes of effort, your writing has a chance to reach many more persons, and to connect with persons in the midst of their busy week.

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